It is likely that the person(s) reviewing your grant application is not a subject matter expert. The reviewer may work for the funder, but in another department. Reviewers often have a stack of proposals to read. Some are paid a nominal amount to do so in their free time (after working all day). So it is critical that your proposal is: well-conceived, well-organized and well-written! If a reviewer doesn’t “get it” during its first read, forget it! Your agency will not receive funding.
