USE CLEAR AND SIMPLE WORDS:
- Bad: What is the frequency of your automotive travel to your parent’s residence in the last 30 days?
- Good: In the last 30 days, how often did your visit your parent’s home by car?
- Better: How many times in the last 30 days have you driven to your parent’s home?
ASK ONE QUESTION AT A TIME:
- Bad: Are you happy with our products and customer service?
- Good: How satisfied are you with our products?
- Better: How satisfied are you with the quality of our customer service?